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The development status and trends of the global GPS industry

  • Categories:News Center
  • Time of issue:2021-02-01 10:22
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(Summary description)Since the first non-military GPS product came out in the early 1980s, after nearly two decades, GPS has gradually been limited to military use before the 1980s, industrial use in the 1980s and 1990s, and now it is further towards the general public. Consumer communication products in the market have not only changed the structure and product types of the GPS industry, but have also gradually implemented this technology in the lives of the people, becoming an important communication technology in our daily lives.

The development status and trends of the global GPS industry

(Summary description)Since the first non-military GPS product came out in the early 1980s, after nearly two decades, GPS has gradually been limited to military use before the 1980s, industrial use in the 1980s and 1990s, and now it is further towards the general public. Consumer communication products in the market have not only changed the structure and product types of the GPS industry, but have also gradually implemented this technology in the lives of the people, becoming an important communication technology in our daily lives.

  • Categories:News Center
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  • Time of issue:2021-02-01 10:22
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Since the first non-military GPS product came out in the early 1980s, after nearly two decades, GPS has gradually been limited to military use before the 1980s, industrial use in the 1980s and 1990s, and now it is further towards the general public. Consumer communication products in the market have not only changed the structure and product types of the GPS industry, but have also gradually implemented this technology in the lives of the people, becoming an important communication technology in our daily lives.

  The structure and current situation of the global GPS industry

  After GPS began to enter civilian use, the GPS products of user terminals have become the main market content of current GPS. Generally speaking, GPS user terminals mainly refer to GPS receivers used for various purposes, such as receivers for aviation and navigation, car navigation devices, handheld receivers for mountaineering and leisure, etc. , And the components of general handheld GPS products, just like the structure of mobile phones or PDAs, also include internal antennas, chipsets, batteries, etc., as well as external buttons, LCD panels and other related components. At present, the development of GPS application products and internal dedicated chipsets among global GPS-related manufacturers has received the most attention.

  As of this year, there are more than ten manufacturers of GPS chips in the world. Except for a few manufacturers that use GPS chips as their main products, such as SiRF.com, the others are mostly communication chips. Manufacturers, such as ST, Philips, Motorola, Conexant, etc. According to estimates by Micrologic Research, the global market value of GPS chips will reach US$2.7 billion by 2004.

  Since the first commercialized GPS product appeared in the early 1980s, the volume of today’s GPS products has changed from one hundred pounds to one hundred grams, and the price has also changed from hundreds of thousands of dollars to several hundred dollars now. At present, GPS application products worldwide There are more than 30 manufacturers of, the main leading manufacturers are Garmin International, Magellan Corporation, Trimble Navigation Limited and Lowrance Electronics.

  Another GPS manufacturer, Trimble, mainly produces system-side GPS products, ranging from military air force flow control systems to aviation radar systems within its operating range. In recent years, it has further developed positioning technology combined with wireless communications. , For example, cooperated with Infineon to develop the FirstGPS architecture and M-Loc module for wireless communication system, in order to seize the opportunity in the wireless positioning device market.

  Global GPS market status

  With the expansion of the application range, GPS has gradually become an important product in the global wireless communication terminal market. In its 2001 research report, ABI believed that it is conservatively estimated that the global shipment of GPS-related products will reach 2005. More than 440 billion US dollars, if optimistically estimated, it is more likely to reach more than 60 billion US dollars.

  Promoting the high growth of the GPS product market is mainly due to the popularization of In-Car Navigation System  and GPS products combined with wireless communication. According to ABI's research, the total market ratio of these two types of products in the GPS application product market in 2001 was about 38.7%, and it grew to 53.6% in 2005. Other products such as aviation, navigation, surveying, and agriculture together accounted for only 46.4. %.

  Whether it is car navigation systems or GPS communication applications, the main regional markets are in the United States, Europe, and Japan. Take car navigation systems as an example. Due to the high development of electronic maps and consumer electronics technology, coupled with the maturity of smart transportation systems, Japan has become the country with the highest penetration rate and market value of global car navigation systems. Japan’s cars in 2000 The sales value of navigation systems is about 6.7 million US dollars, accounting for 77.9% of the global market, while Europe and North America only accounted for 13.9% and 6.9% respectively. However, in 2004, with the increasing popularity of car navigation systems, European and North American The market will grow to 7.1 million U.S. dollars and 5.9 million U.S. dollars, each accounting for 27% and 22.5% of the market, while the Japanese market is gradually slowing down due to the high penetration rate.

  Leading manufacturer

  Currently, vendors that have launched integrated wireless communication and GPS solutions include SnapTrack, SiRF, Trimble and other vendors. Among them, SnapTrack and SiRF are more active in development, and mobile communications operators or mobile phone manufacturers will soon adopt these two The company's solution.

  Established in 1995, SnapTrack is a subsidiary of Qualcomm, a major US communications company. Since its establishment, it has focused on the application of GPS technology in wireless communications. Currently, SnapTrack and Qualcomm have cooperated to adopt a hybrid solution that combines mobile phone and system side. As a wireless location service, on the mobile phone side, the Qualcomm MSM3300 chipset built into the mobile phone integrates the GPS-specific LNA, SAW, LC Filter, and gpsOne processor, so that the mobile phone can receive satellites. The function of positioning signal, on the other hand, installs SnapTrack's MMASIC chipset on the system side to receive GPS signals, and then the system side transmits positioning signals to the mobile phone to solve the problem of signal attenuation such as multipath. Companies that currently have cooperative relationships with the company include: Motorola, NEC, NTT DoCoMo, TI and other companies.

  SiRF's wireless positioning technology solution is similar to SnapTrack, that is, the SiRFLoc architecture of SiRF is installed on the wireless network system side, so that the wireless base station can receive and transmit satellite positioning data. On the other hand, the SiRFstar chip of SiRF The group is embedded on the base frequency of the mobile phone, or the GPS receiver and the mobile phone chipset are integrated into one by IP integration. At present, SiRF's main partners in the field of wireless communication are NTT DoCoMo, Airbiquity, Ericsson, Nokia, SignalSoft and other companies.

  Although the market potential of mobile phones with GPS positioning function is quite promising, there are still several obstacles to be overcome at this stage: First, whether the mobile phone uses a built-in GPS chip or an external GPS module as a solution, It will inevitably increase the cost of mobile phones and affect consumers’ willingness to buy; secondly, GPS components and operation will greatly increase the power consumption of mobile phones; and finally, because companies that provide integrated GPS chips and wireless communication technologies are still There are only a handful, and whether major mobile phone manufacturers are willing to adopt existing solutions or develop their own is still undecided.

  After one or two decades of development, GPS products have gradually been transformed into consumer electronics products, and the range of applications that can be expanded to include communication, PDA, positioning information and other functions in daily life, just like Trimble founder Charlie Trimble in What we hoped when we founded Trimble: "will enable GPS to accompany us all the time"! However, at the current stage, since the single-chip technology, price, and market application services of GPS receivers are still immature, when looking at this market development optimistically, whether technologies such as GPS IC design can achieve The minimum size and power consumption of a mobile phone or PDA, whether the cost can be reduced, and whether a new mobile phone with a built-in GPS can attract consumers, etc., must still be carefully evaluated.

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